Some stats about the search industry

Below are interesting facts about the search industry and visitor behaviour on a website.

1. How many people click beyond the first two pages?

It was found that 62% of users do not search beyond the first page of results and 90% click on hits in the first three pages, according to a study by iProspect. Below are some of the results.

Number of results that US Search Engine Users Viewed before Clicking on One, 2006.

• Only a few: 23%
• The first page: 39%
• The first two pages: 19%
• The first three pages: 9%
• More than three pages: 10%.

2. Consumer Electronics Web Ad Demographics

• The top online computer and consumer electronics news destinations in order of volume are CNET, AOL Computers and Electronics, IDG Communications, Ziff Davis Media, ZDNet, and .mac
• The top 20 advertisers in the area of consumer elctronics news destinations in order of impressions are CNET Networks, Inc., WUGNET, United Business Media PLC, LeadCart.com, Ziff Davis Media Inc., Microsoft Corporation IDG Partners, Bravenet, Developer Shed, Inc, Dow Jones & Company, Inc., Jupitermedia Corporation, Intel Corporation Oracle Corporation, Geeks On Call America, Inc., VA Software Corporation, Bitpipe Inc., iHollywood Forum, Inc., Ampira/FortuneCity.com, Inc., International Data Group, Nokia Corporati
• Top ad sizes by impressions are Non-standard, Button #2, Full banner, Button #1, Leader Board, Large rectangle, Wide skyscraper, Square button, Square, Medium rectangle, Micro bar, Vertical banner, Skyscraper, Vertical rectangle, Unspecified
• The most popular ad delivery types by impressions are inline, pop-under, and popup

Source: iProspect, April 2006

Watch out for some more interesting facts on this blog..