- In the varied world of today's media, the consumer is increasingly in control. A 2005 study by Yankelovich showed that almost 70% of consumers were actively looking for ways to block, opt-out, or eliminate advertising.
- Media fragmentation is out of control—the average household today has over 100 television choices.
- Geoff Ramsey, CEO of eMarketer displayed a chart showing how all the leading researchers who include search projecting a range of 22% to 37% growth in online ad spending. He also made a mention that 72% of senior marketing executives worldwide plan to increase their spending online in 2006.
- A 2004 Advertising.com study showed 61% of marketers considered the Internet as an effective media for providing measurable ROI.
- In 2005 the estimated spend for search advertising was $5 billion. In 2009, the number is expected to double to $10 billion.
Consumer Search Statistics:
- According to J.D. Power & Associates, 89% of new-vehicle buyers use a search engine or portal at some point in their research, and 94% of used-vehicle buyers do so.
- 55% of Internet users use search engines to find info about local firms. Since close to 70% of small businesses don't have websites, they can't currently do paid online advertising. Therefore, local search will need some development before it can really take off.
Some Interesting Search Related Facts:
Searches within the
| Searches | Per Day ( In Millions) | Per Month ( In Millions) |
| | 91 | 2,733 |
| Yahoo | 60 | 1,792 |
| MSN | 28 | 845 |
| AOL | 16 | 486 |
| Ask | 13 | 378 |
| Others | 6 | 166 |
| TOTAL | 213 | 6,400 |
Source:"http://searchenginewatch.com"
No comments:
Post a Comment