In the third quarter of 2006, Online Non-Travel (retail) spending increased to $23.1 billion, up 23 percent while travel spending, despite a slowing growth rate nonetheless reached $18.2 billion, up 9 percent. Overall, total online spending by consumers reached $41.3 billion in the third quarter, representing a 16-percent increase versus the same period in 2005.
| E-commerce Spending | Q3 (Jul – Sep) | Percent Change | |
| 2005 | 2006 | ||
| Non-Travel | $18.8 | $23.1 | 23% |
| Travel | $16.8 | $18.2 | 9% |
| Total | $35.6 | $41.3 | 16% |
While total non-travel spending rose 23 percent, some retail categories far outperformed the average, including Consumer Electronics (excluding PC Peripherals), which rose 42 percent and Apparel & Accessories, up 32 percent versus the same quarter last year. The Sport & Fitness and Computer Software (excluding PC games) categories rose 29 percent and 27 percent, respectively.
| Retail Category | Percent Change |
| Consumer Electronics (Excl. PC Peripherals) | 42% |
| Apparel & Accessories | 32% |
| Sport & Fitness | 29% |
| Computer Software (Excl. PC Games) | 27% |
| Event Tickets | 22% |
Year-to-Date Online Spending Remains Strong, On Pace to Reach $170 Billion in 2006
Through the first three quarters of 2006, total e-commerce spending rose 19 percent versus last year to $122.1 billion, buoyed by a 24-percent increase in non-travel spending to $69.1 billion. Online travel spending increased 13 percent to $52.9 billion.
| | Jan – Sep | Percent Change | |
| 2005 | 2006 | ||
| Non-Travel | $55.8 | $69.1 | 24% |
| Travel | $47.1 | $52.9 | 13% |
| Total | $102.8 | $122.1 | 19% |
Overall, total consumer online spending in 2006 should reach approximately $170 billion. Of that total, that non-travel e-commerce will break the $100 billion threshold for the first time.
Online consumer spending at
Source: comScore
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