Top 15 Countries by Web Usage and Properties, March 2006

The U.S. trails other nations in online engagement, according to data released by comScore Networks's new World Metrix panel.

The worldwide average number of hours spent online in the month of March was 31.3. The top 15 countries include Israel (57.5 hours), Finland (49.3 hours), South Korea (47.2 hours), and the Netherlands (43.5 hours). Each of the top countries are reported to have high broadband penetration.

Average Monthly Online Hours per Unique Visitor by Country, March 2006
Country	Avg. Hours per Visitor March 2006
Worldwide	31.3
Israel	57.5
Finland	49.3
South Korea	47.2
Netherlands	43.5
Taiwan	43.2
Sweden	41.4
Brazil	41.2
Hong Kong	41.2
Portugal	39.8
Canada	38.4
Germany	37.2
Denmark	36.8
France	36.8
Norway	35.4
Venezuela	35.3
Note: Visitors are 15 years old or older.
Source: comScore World Metrix, 2006

Many U.S.-based companies have a worldwide reach among the Web's worldwide population of 694 million Internet users. MSN and other Microsoft sites received a total of 538.58 million unique visitors in March. Google (495.79 million), Yahoo (480.23 million), and eBay (269.70 million) ranked highest of the top 15 online properties worldwide.

Top Worldwide Online Properties Among Visitors Age 15 or Older , March 2006 (000)
Country	Unique Visitors
Worldwide Total	694,260
MSN-Microsoft Sites	538,578
Google Sites	495,788
Yahoo Sites	480,228
eBay	269,690
Time Warner Network	241,525
Amazon Sites	154,640
Wikipedia Sites	131,949
Ask Network	127,377
Adobe Sites	115,774
Lycos, Inc.	109,394
CNET Networks	107,589
Apple Computer, Inc.	98,622
Real.com Network	78,104
Monster Worldwide	74,152
Wanadoo Sites	73,446
Source: comScore World Metrix, 2006

The World Metrix panel uses passively collected behavioral data from people in 171 countries, representing approximately 99 percent of the world's online population.

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